As you are aware, we consider sunscreen as the most important product for skincare. Long term exposure to UVA and UVB rays cause premature ageing, which results in wrinkles, uneven skin tone (spots, discoloration, broken capillaries), loss of elasticity (sagging) and can even lead to skin cancer. This phenomenon is known as photoaging and our new sunscreen is specifically formulated to combat it.
Traditional sunscreens generally focus only on UVA and UVB protection. While these filters are crucial, our modern formula offers a superior, multi-spectrum defense to meet today's needs. Formulated with ectoin, African baobab seeds and sunflower seed oil, it provides protection against all four kinds of harmful rays.
UVA/UVB Rays: UVA are the longer wavelength rays which are associated with tanning and skin aging. UVB are the shorter wavelength rays, typically associated with sunburn.
Blue Light: Emitted by screens and the sun, this light contributes to photo-aging and hyperpigmentation.
Infrared-A (IR-A): This radiation penetrates deep into the skin, generating free radicals that accelerate collagen breakdown.
By shielding all these, our sunscreen provides comprehensive protection against photo-aging concerns like fine lines, wrinkles, and enlarged pores.
Ectoin acts as a powerful agent, providing broad spectrum protection against harmful external stressors. It hydrates, stabilizes cell membrane and inhibits enzymes (like MMP-1) that break down collagen, leading to fewer wrinkles, less redness, and improved skin barrier function. It is also a powerful soothing agent (similar to allantoin or panthenol). The superfruit African Baobab Seeds is packed with antioxidants and essential fatty acids to deeply moisturize, reinforce the skin's barrier, prevent moisture loss, protect collagen to reduce wrinkles. Finally, Helianthus Annuus (Sunflower) Seed Oil, rich in Vitamin E and linoleic acid, strengthens the skin's moisture barrier and enhances hydration.
This sunscreen is also specially suited for athletes or people who engage in extensive outdoor activities. Increased physical activity often leads to sweating, which can wash off standard sunscreen formulations, and the prolonged time spent outdoors amplifies cumulative exposure. With its invisible texture and resistance to sweat formula, this sunscreen ensures that it continues working even during these periods of intense activity.
Shop our SPF 50 Water and Sweat Resistant Photo Aging Sunscreen now- Shop Now
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