Skip to content

Cart

Your cart is empty

Continue shopping

Laguna - 72H Super Hydration Serum

Multi Weight HA + PGA + Fermented Ice Plant

72 hour hydration, A strong moisturizing complex of six premium hydrating agents. Formulated with multi weight hyaluronic acid, as smaller weights (~30-60 KDa) penetrate deep in the skin and larger weights (~1000-1200 KDa) hold large volumes of water, forming a protective surface.

Experience advanced hydration with Formulary Maison's 72H Hydrating Hyaluronic Acid Serum. Our innovative formula combines multi-weight Hyaluronic Acid (0.8 to 1200 Kda) and PGA (two of the best humectants ) fo... Read More
Read Less
Ingredients
Multi molecular HA

Hydrates deeper skin layers

Ferment Lysate

Promotes lasting skin hydration

PGA

Intense hydratoion

Multi molecular HA
  • Multi-molecular HA (0.8 to 1200 Kda) penetrates and hydrates various skin depths.
  • Helps strengthen the skin's natural barrier against environmental stressors.
  • Sustained benefits, with larger molecules offering continued moisture and protection.
  • Hydrating multiple layers improves elasticity and smooths the skin's surface, reducing the appearance of fine lines and wrinkles.
Lactobacillus/Collagen/Mesembryanthemum Crystallinum Leaf Extract Ferment Lysate
  • Amplified by the process of fermentation and subsequent cell breakdown (lysis).
  • Promotes deep and lasting skin hydration.
  • Collagen boosts skin structure, improves elasticity and firmness.
  • Help to soothe and calm irritated skin.
Polyglutamic acid (PGA)
  • Holds up to 5,000 times its weight in water.
  • PGA can improve skin elasticity and firmness.
  • Reduces the appearance of fine lines and wrinkles.
  • PGA helps to reinforce the skin's natural barrier.
All ingredients

Lactobacillus Collagen Mesembryanthemum Crystallinum Leaf Extract Ferment Lysate, Saccharide Isomerate, Diethylene Glycol Monoethyl Ether, Polyglutamic acid, Butylene Glycol, Glycerin, 1,2 Hexanediol, Olea Europaea Fruit Extract, Phenoxyethanol, Citric Acid, Hydroxyethylcellulose, Ethylhexylglycerin, Fragrance, Sodium Gluconate, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Ethylhexylglycerin, Sodium Citrate, Sodium Acetylated Hyaluronate, Purified Water

Manufacured by
Bo international
884, Phase V, Udyog Vihar, Sector 19, gurugram, Haryana 122016

Marketed by
Indica Paxum Private Limited, 62/63 Ashok Nagar,
We Work Pavilion, Church St, Haridevpur,
Santhalia Nagar, Bangalore, Karnataka, India - 560001

Best before
24 months from mfg date

Volume
30 ml

Made in India

Results Our Customers Experienced
  • 72 hr deep hydration
  • Improved skin elasticity
  • Reduced wrinkles
  • Smoother and softer skin
Routine Order
HOW TO USE
WHEN TO USE
TIPS
NOTE
  • Twice daily, in the morning and at night, to boost skin hydration, plumpness, and texture.
  • Apply it to damp skin after cleansing and toning but before moisturizer to help it draw and lock in moisture.
  • Serum can be used both in your morning and evening skincare routines, in the morning provides a layer of defense against environmental damage and evening is an ideal time for serum to support your skin's natural overnight repair process.
  • Store in a cool and dry place.
  • Do not freeze.
  • Keep away from direct sun exposure.
  • Patch test recommended (in case of allergic reaction discontinue and seek medical help)
  • Avoid content with eyes
  • Keep out of reach of children
  • External use only

Our products are

  • Paraben free
  • Oil free
  • Cruelty free
  • Phthalate free
  • SLS Free
Laguna - 72H Super Hydration Serum
Laguna - 72H Super Hydration SerumMember Price Sale price₹ 360 Regular price₹ 1,100

Ingredients

Multi molecular HA

Multi molecular HA

Hydrates deeper skin layers

Ferment Lysate

Ferment Lysate

Promotes lasting skin hydration

PGA

PGA

Intense hydratoion

Multi molecular HA
  • Multi-molecular HA (0.8 to 1200 Kda) penetrates and hydrates various skin depths.
  • Helps strengthen the skin's natural barrier against environmental stressors.
  • Sustained benefits, with larger molecules offering continued moisture and protection.
  • Hydrating multiple layers improves elasticity and smooths the skin's surface, reducing the appearance of fine lines and wrinkles.
Lactobacillus/Collagen/Mesembryanthemum Crystallinum Leaf Extract Ferment Lysate
  • Amplified by the process of fermentation and subsequent cell breakdown (lysis).
  • Promotes deep and lasting skin hydration.
  • Collagen boosts skin structure, improves elasticity and firmness.
  • Help to soothe and calm irritated skin.
Polyglutamic acid (PGA)
  • Holds up to 5,000 times its weight in water.
  • PGA can improve skin elasticity and firmness.
  • Reduces the appearance of fine lines and wrinkles.
  • PGA helps to reinforce the skin's natural barrier.
All ingredients

Lactobacillus Collagen Mesembryanthemum Crystallinum Leaf Extract Ferment Lysate, Saccharide Isomerate, Diethylene Glycol Monoethyl Ether, Polyglutamic acid, Butylene Glycol, Glycerin, 1,2 Hexanediol, Olea Europaea Fruit Extract, Phenoxyethanol, Citric Acid, Hydroxyethylcellulose, Ethylhexylglycerin, Fragrance, Sodium Gluconate, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Ethylhexylglycerin, Sodium Citrate, Sodium Acetylated Hyaluronate, Purified Water

Best For
  • Skin Dry or dehydrated skin
    Oily or acne prone skin
    Sensitive skin
    All skin types
Benefits
  • 1
    72 hr deep hydration
  • 2
    Enhanced skin barrier function
  • 3
    Strenghtens skin elasticity and firmness
  • 4
    Anti-aging
  • 5
    Soothes and calms irritated skin

Formulary Maison Laguna

Others
Multi weight HA
72 hour hydration
Deeper skin layer penetration
Reduction is fine lines and wrinkles
Anti aging properties

Frequently asked questions

What is a hyaluronic acid serum?

A hyaluronic acid (HA) serum is a lightweight, water-based skincare product. It contains hyaluronic acid, a molecule naturally present in the skin. The main role of an HA serum is to attract and retain moisture from the surroundings on the skin's surface, which helps to keep the skin hydrated and plump.

Hyaluronic Acid Serum Benefits:

  • Deep Hydration: A single hyaluronic acid molecule can hold up to 1,000 times its weight in water, delivering long-lasting moisture to the skin.
  • Anti-Aging: By deeply hydrating, the serum plumps the skin, reducing the appearance of fine lines and wrinkles. Consistent use also improves skin elasticity and firmness.
  • Improved Skin Texture: Regular application smooths rough patches and evens out skin tone for a softer, more refined complexion.
  • Strengthens Skin Barrier: Adequate hydration from HA reinforces the skin's natural protective barrier, increasing its resilience against environmental stressors like pollution.
  • Enhanced Radiance: Well-hydrated skin reflects light more effectively, combating dullness and imparting a natural, healthy glow.
Is hyaluronic acid serum suitable for all skin types?

Hyaluronic acid is a gentle, non-comedogenic hydrator suitable for all skin types. It moisturizes dry skin, balances oil in oily/acne-prone skin without causing breakouts, and soothes sensitive skin.

What is the correct way to apply hyaluronic acid serum?

After cleansing, gently pat a few drops of serum onto your slightly damp face and neck. Immediately follow with a moisturizer to lock in hydration.

What is Formulary Maison 72H Hydrating Hyaluronic Acid (multi-weight) with Ice Plant Extract Serum?

This is a high-performance hydrating serum designed for intense, multi-layered moisture. It goes beyond standard hydration by combining a multi-molecular hyaluronic acid (HA) complex with fermented ingredients like Ice Plant extract and Polyglutamic Acid (PGA) to replenish the skin's moisture at different depths.

What is "Multi-molecular hyaluronic acid" in 72H Hydrating Hyaluronic acid (multi weight) with Ice Plant Extract Serum and why is it better?

Multi-molecular hyaluronic acid (0.8 to 1200 Kda) is a blend of different HA molecules of varying sizes, designed to provide comprehensive and sustained hydration.
This blend works across multiple skin layers:

  • Surface Layer (1000-1200 kDa): Sodium Hyaluronate creates a protective moisture barrier against UV and pollution.
  • Mid Layer (~1100 kDa): Hydroxypropyltrimonium Hyaluronate enhances skin volume and delivers hydration to deeper layers.
  • Deep Layer (~100 kDa): Sodium Acetylated HA and Polyglutamic Acid penetrate to the dermis, improving elasticity and barrier function.
  • Core Layer (0.8-60 kDa): Hydrolyzed HA offers deep hydration and supports skin renewal.
    This multi-molecular approach offers superior and longer-lasting hydration compared to serums containing only a single molecular weight.
What is Ice Plant Extract Ferment Lysate in Formulary Maison 72H Hydrating Hyaluronic acid (multi weight) with Ice Plant Extract Serum ?

This advanced ingredient, a fermented extract of Mesembryanthemum crystallinum (ice plant) combined with Lactobacillus and Collagen, offers a powerful complex that:

  • Promotes deep and lasting hydration.
  • Supports skin firmness and elasticity.
  • Soothes and calms irritated skin.
  • Provides antioxidant protection against free radicals.
  • Helps balance the skin's microbiome for improved resilience.
What is Polyglutamic Acid (PGA) and what does it do in Formulary Maison 72H Hydrating Hyaluronic acid (multi weight) with Ice Plant Extract Serum ?

Polyglutamic Acid is a powerful humectant that works in harmony with hyaluronic acid to intensely hydrate the skin. It can retain up to 5,000 times its weight in water, surpassing even HA. Its primary benefits include:

  • Preventing moisture loss: It creates a protective film on the skin's surface.
  • Strengthening the skin barrier: It reinforces the skin's natural defense.
  • Improving skin elasticity: It supports skin structure, which helps to diminish the appearance of fine lines.
What are the benefits of Formulary Maison 72H Hydrating Hyaluronic acid (multi weight) with Ice Plant Extract Serum compared to other HA serums?

72-hour Hydration: A powerful blend of multi-molecular HA, Ice Plant ferment, and PGA delivers intense, long-lasting hydration to your skin.

  • Smoothes Fine Lines and Wrinkles: By deeply plumping the skin with moisture, the serum minimizes the appearance of fine lines, resulting in a smoother, firmer complexion.
  • Strengthens Skin Barrier: The combined ingredients fortify the skin's natural protective barrier, enhancing its resilience against environmental stressors like pollution.
  • Soothes and Calms: Fermented ingredients and Ice Plant extract work together to reduce skin irritation and provide a calming effect.
  • Improves Skin Texture and Tone: Both deep and surface-level hydration help to even out skin's texture, revealing a softer, more radiant complexion.
How often can I use Formulary Maison 72H Hydrating Hyaluronic acid (multi weight) with Ice Plant Extract Serum?

For optimal hydration and anti-aging benefits, use the serum twice daily—both morning and night. For best results, begin with freshly cleansed skin, leaving it slightly damp to maximize absorption. Dispense a few drops of the serum onto your fingertips, then gently press or massage it into your face and neck. Finish by applying a moisturizer to lock in the powerful hydrating ingredients and seal in the moisture.

Why does this hyaluronic acid serum feel slightly sticky?

The slight stickiness you might experience is due to the serum's potent humectants, such as multi-molecular hyaluronic acid and polyglutamic acid. This indicates that these hydrating ingredients are effectively creating a moisture-retaining layer on your skin, actively attracting and sealing in hydration at the surface. This temporary sensation is not a defect, but rather a sign that the formula is working. Simply allow a moment for absorption before applying your moisturizer to lock in these benefits.

The Economics of Membership

  • Join now for an annual fee of ₹ 1̶0̶0̶0̶ 500 to access exclusive member prices.
  • No middleman. No retail mark-ups.
  • Our direct purchase and sales model passes savings back to consumers.
  • Average price reduction of 50-70% on all products with our membership program.
  • Our top members save up to ₹30,000* annually.

Membership Frequently asked questions

What is Formulary Maison membership?

As a member of Formulary Maison, you'll enjoy exclusive access to world-class premium products at significantly reduced prices. Our unique business model allows us to curate these high-end products, traditionally sold at premium market rates, and offer them to our members with discounts of 50-70%. With Formulary Maison, you invest in exceptional products without the unnecessary markups that define traditional luxury.

What are the benefits of purchasing a membership?

Our members gain unlimited access to the curated products, at significantly reduced prices. You can order as often as you want, with our most active members typically saving over INR 30,000 per year. Apart from this, we offer free shipping when you spend over Rs.500, anniversary gifts, exclusive offers from partner brand, offline city member events and discounted beauty stylist consultations.

How are we able to offer such low prices?

The inflated cost of luxury products, often 5-6 times their base price, is primarily due to expenses like high-end marketing, celebrity endorsements, premium packaging and retail markups, which increase the price of the product substantially. By utilizing a subscription based model and selling exclusively through our website, we bypass these traditional retail overheads, such as excessive inventory and multiple distribution layers. This streamlined approach reduces product costs for consumers.

How can I cancel my membership?

You can visit the membership section under your account and cancel the subscription at any time. However, the cancellation will only be effective if no product purchase has been made using the membership. In case a product has been purchased using the membership, refund requests will then be declined and your cancellation will become effective at the end of your current membership term.

Please read our membership terms for more detail.

How do we estimate the retail price for comparison?

Our estimation reflects the typical cost of a high-end product of similar quality and size of the compared product. Our benchmarking process involves evaluating each product against those from other luxury brands, considering factors such as formulation, ingredients, uses, claims, packaging, and standard beauty industry markups. We regularly audit these prices.

Do I get to choose my products?

YES! As a member of our club you can shop all the products currently listed on the website at any given time, all at our unbeatable member prices.

OTP graphic
OTP graphic