About Us

Welcome to Formulary Maison, India's premium skincare, beauty and wellness club. We are founded on a simple realization: the luxury skincare you love doesn’t actually cost that much to make.

Our Story:

After seven years as industry insiders working closely with global beauty labs and suppliers, we saw the math behind products. In the traditional retail world, the cost of a high-end formulation is typically only 10-20% of the final price. The rest goes to middleman, retail markups, celebrity endorsements, and expensive retail shelf space.

We saw a broken system where brands work backward from a price point—often settling for lower-grade ingredients or products with tiny, ineffective amounts of actives just to fit a budget.

Luxury Without the Markup:

Formulary Maison brings the world’s most cutting-edge global formulations and technologies directly to Indian consumers.

By eliminating the intermediaries we provide access to:

Potent Ingredients: From expensive marine algae and prebiotic ferments to advanced delivery systems like liposomal and nanosomal technology.

Scientific Efficacy: Products designed for clinical results, not marketing buzzwords.

Transparent Pricing: Members access luxury products at 50-70% off traditional retail prices.

Our Philosophy:

We don’t believe in a 12-step routine filled with "miracle" ingredients like 24k gold. We believe a few high potency ingredients can help deliver 99% of the benefits: Vitamin C, Hyaluronic Acid, Sunscreen and Retinol (Vitamin A). These four pillars, combined with targeted solutions for specific needs, are all you need for healthy, radiant skin.

Why a Membership Club?

Traditional Direct-to-Consumer (D2C) brands promised lower prices but ended up spending their savings on Google and Meta ads. We chose the Costco model for beauty.

By charging a membership fee, we offset customer acquisition costs and build a tribe of loyal repeat users. This allows us to pass every single rupee of "retail markup" savings back to you. Your membership often pays for itself in just one purchase.

Join the Club

Formulary Maison is more than a retailer, it is a community. We are a vibrant space for beauty enthusiasts driven by science, honesty, and transparency. From educational sessions and makeup classes to themed community events, we invite you to experience beauty the way it was meant to be: effective, honest, and accessible.

Welcome to the Club.