Dermatologists widely endorse hyaluronic acid (HA) serum due to its exceptional hydrating properties and natural presence within the body, particularly in the skin. This remarkable ingredient funct...
Are you looking to minimize clogged pores and acne breakouts? Niacinamide stands out as a strong ingredient to address these issues, backed by scientific evidence, dermatologist recommendations, a...
Are you looking for a comprehensive solution for dark spots, stubborn melasma, post-inflammatory hyperpigmentation, redness and inflammation, and overall skin dullness ? There are a number of skinc...
Have you ever wondered why luxury skincare products are so expensive ? It is not because these products are expensive to make but primarily because of the multi-tier retail system which exists. Ret...
As you are aware, we consider sunscreen as the most important product for skincare. Long term exposure to UVA and UVB rays cause premature ageing, which results in wrinkles, uneven skin tone (spots...
When the initial D2C brands burst on the scene starting with Warby Parker, Glossier etc, there was a strong excitement around the whole concept. They raised tremendous amounts of money from the inv...
We believe sunscreen to be the most essential part of any skincare routine. The maximum damage to the skin comes from exposure to sun and hence, protecting against it helps maintain a more youthful...
Are you a Vit C user ? Vit C is one of the most effective ingredients in skincare, offering multiple benefits. It brightens skin tone by inhibiting tyrosinase, the enzyme responsible for melanin pr...
How did you come up with the idea of Formulary ?I had been working with VC funds investing in beauty brands for the last seven years. As I saw more companies (both scaled up and new startups), I re...
