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Hydrate and Protect

72H Super Hydration Serum, Instant Cooling Sunscreen

This refreshing duo provides a deep hydration reservoir and advanced protection against environmental aging factors. Laguna floods the skin with multi-weight hyaluronic acid that lasts for 72 hours, while La Al... Read More
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FDA Approved Clinically Tested
Ingredients
Multi molecular HA

Hydrates deeper skin layers

Ferment Lysate

Promotes lasting skin hydration

PGA

Intense hydratoion

Ceramides

Reduces wrinkles, aging signs.

Peptides

Repairs, smoothens skin

Aloe Barbadensis (aloe vera) Extract

Treats sunburns.

UVA/UVB Filters

Protects from sun damage

Laguna [72H Super Hydration Serum]

Multi molecular HA

  • Multi-molecular HA (0.8 to 1200 Kda) penetrates and hydrates various skin depths.
  • Helps strengthen the skin's natural barrier against environmental stressors.
  • Sustained benefits, with larger molecules offering continued moisture and protection.
  • Hydrating multiple layers improves elasticity and smooths the skin's surface, reducing the appearance of fine lines and wrinkles.

Lactobacillus/Collagen/Mesembryanthemum Crystallinum Leaf Extract Ferment Lysate

  • Amplified by the process of fermentation and subsequent cell breakdown (lysis).
  • Promotes deep and lasting skin hydration.
  • Collagen boosts skin structure, improves elasticity and firmness.
  • Help to soothe and calm irritated skin.

Polyglutamic acid (PGA)

  • Holds up to 5,000 times its weight in water.
  • PGA can improve skin elasticity and firmness.
  • Reduces the appearance of fine lines and wrinkles.
  • PGA helps to reinforce the skin's natural barrier.

All ingredients

  • Lactobacillus Collagen Mesembryanthemum Crystallinum Leaf Extract Ferment Lysate, Saccharide Isomerate, Diethylene Glycol Monoethyl Ether, Polyglutamic acid, Butylene Glycol, Glycerin, 1,2 Hexanediol, Olea Europaea Fruit Extract, Phenoxyethanol, Citric Acid, Hydroxyethylcellulose, Ethylhexylglycerin, Fragrance, Sodium Gluconate, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Ethylhexylglycerin, Sodium Citrate, Sodium Acetylated Hyaluronate, Purified Water
La Alpina [Instant Cooling Sunscreen]

Ceramides

  • Acts as an anti-wrinkle, anti-aging, and skin conditioning agent with a blend of 3 essential ceramides.
  • Reduces photodamage, repairs skin, and enhances smoothness and elasticity.
  • Offers skin moisturization and protection.
  • Restores the protective function of skin and scalp, improving lipid delivery.

Peptides

  • Functions as an anti-wrinkle, anti-aging, and skin conditioning agent.
  • Reduces cutaneous photodamage and repairs the skin.
  • Enhances skin smoothness and elasticity.

Aloe Barbadensis (aloe vera) Extract

  • Moisturizes, heals, and reduces irritation for improved complexion.
  • Effectively treats sunburns and cools damaged skin.
  • Provides antioxidant protection against free radicals.

Niacinamide

  • A vital Vitamin B-3 derivative, essential for skin health.
  • Builds keratin, maintaining skin firmness and health.
  • Supports the skin's ceramide (lipid) barrier for moisture retention.
  • Allantoin
  • A powerful moisturizing and hydrating agent.
  • Offers anti-aging benefits.
  • Boosts cell proliferation for healthier skin.

Sodium Hyaluronate

  • Deeply hydrates by attracting and locking moisture in the skin.
  • Provides effective hydration suitable for all skin types.
  • Minimizes the appearance of fine lines and wrinkles.

Centella Asiatica Extract

  • Soothes and repairs irritated skin.
  • High in antioxidants, stimulating collagen production.
  • Fights premature aging by protecting against environmental damage.
  • Delivers deep skin hydration.

Camellia Sinensis (White Tea) Leaf Extract

  • Possesses strong anti-inflammatory properties for the skin.
  • Acts as an antioxidant, protecting against environmental stressors like UV radiation and pollution.
  • Reduces signs of sun damage, including hyperpigmentation and fine lines.

All Ingredients.

  • Aqua, Aqua,Ethylhexyl Methoxycinnamate,Butyl Methoxydibenzoylmethane,Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine,1,3-Butylene Glycol,Diethylhexyl Butamido Triazone,Phospholipids,Ethylhexylglycerin, Caprylyl Methicone,PEG-12 Dimethicone/PPG-20 Crosspolymer, Dibutyl Adipate, Propanediol, Glycerin,Aqua,Butylene Glycol,Carbomer,Polysorbate 20,Palmitoyl Tripeptide-1,Palmitoyl Tetrapeptide-7, Ceramide NP,Ceramide AP,Ceramide EOP,Phytosphingosine,Cholesterol,Sodium Lauroyl Lactylate,Carbomer,Xanthan Gum,Phenoxyethanol,Ethylhexylglycerin,Aqua, Sargassum Fluitans/Natans Extract,Xanthan Gum,Pentylene Glycol, Aloe Barbadensis (Aloevera) Leaf Extract, Polysorbate 20, Phenoxyethanol, Menthone Glycerin Acetal, Allantoin, Sodium Polyacrylate, VP/Acrylates/Lauryl Methacrylate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Tocopheryl Acetate, Menthyl Lactate, Fragrance, Niacinamide, Centella Asiatica (Gotu Kola) Extract, Camellia Sinensis (White Tea) Leaf Extract, Sodium Hyaluronate, Aqua,Glycerin,Alcohol,Achyrocline Satureioides Flower Extract,Plantago Lanceolata Leaf Extract,Sodium PCA,Fabiana Imbricata Leaf/Stem Extract,Verbascum Thapsus Extract, CI 19140, CI 42090.
Results Our Customers Experienced
  • 72 hr deep hydration
  • Improved skin elasticity
  • Reduced wrinkles
  • Instant cooling
  • Broad spectrum protection
  • Powerful anti-aging
HOW TO USE
WHEN TO USE
TIPS
NOTES

Laguna: After cleansing and toning your face, take 2-3 drops of serum on your fingertips. Apply it on the face by gently tapping it on the skin. With a circular motion, evenly spread the serum and allow your skin to absorb it.

La Alpina: Take two full fingers of sunscreen. Apply on your face and neck. Blend it out evenly for a natural radiant skin instantly.

Laguna: Serum can be used both in your morning and evening skincare routines. It provides 72 hour hydration lock, which keeps the skin dewy

La Alpina: Apply sunscreen daily as the last step of your morning skincare routine, 15 minutes before going outside, to protect against UV rays. Reapply it every two hours, or more often if you're sweating or swimming. Even on cloudy days, UV exposure occurs, so daily application is necessary to prevent skin damage.

  • Store in a cool and dry place. Do not freeze. Keep away from direct sun exposure.
  • Patch test recommended (in case of allergic reaction, discontinue and seek medical help )
  • Avoid contact with eyes
  • Keep out of reach of children
  • External use only
  • Paraben free
  • Oil free
  • Cruelty free
  • Phthalate free
  • SLS Free
Hydrate and Protect
Hydrate and ProtectShop Now Sale price₹ 2,099

Ingredients

Multi molecular HA

Multi molecular HA

Hydrates deeper skin layers

Ferment Lysate

Ferment Lysate

Promotes lasting skin hydration

PGA

PGA

Intense hydratoion

Ceramides

Ceramides

Reduces wrinkles, aging signs.

Peptides

Peptides

Repairs, smoothens skin

Aloe Barbadensis (aloe vera) Extract

Aloe Barbadensis (aloe vera) Extract

Treats sunburns.

UVA/UVB Filters

UVA/UVB Filters

Protects from sun damage

Laguna [72H Super Hydration Serum]

Multi molecular HA

  • Multi-molecular HA (0.8 to 1200 Kda) penetrates and hydrates various skin depths.
  • Helps strengthen the skin's natural barrier against environmental stressors.
  • Sustained benefits, with larger molecules offering continued moisture and protection.
  • Hydrating multiple layers improves elasticity and smooths the skin's surface, reducing the appearance of fine lines and wrinkles.

Lactobacillus/Collagen/Mesembryanthemum Crystallinum Leaf Extract Ferment Lysate

  • Amplified by the process of fermentation and subsequent cell breakdown (lysis).
  • Promotes deep and lasting skin hydration.
  • Collagen boosts skin structure, improves elasticity and firmness.
  • Help to soothe and calm irritated skin.

Polyglutamic acid (PGA)

  • Holds up to 5,000 times its weight in water.
  • PGA can improve skin elasticity and firmness.
  • Reduces the appearance of fine lines and wrinkles.
  • PGA helps to reinforce the skin's natural barrier.

All ingredients

  • Lactobacillus Collagen Mesembryanthemum Crystallinum Leaf Extract Ferment Lysate, Saccharide Isomerate, Diethylene Glycol Monoethyl Ether, Polyglutamic acid, Butylene Glycol, Glycerin, 1,2 Hexanediol, Olea Europaea Fruit Extract, Phenoxyethanol, Citric Acid, Hydroxyethylcellulose, Ethylhexylglycerin, Fragrance, Sodium Gluconate, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Ethylhexylglycerin, Sodium Citrate, Sodium Acetylated Hyaluronate, Purified Water
La Alpina [Instant Cooling Sunscreen]

Ceramides

  • Acts as an anti-wrinkle, anti-aging, and skin conditioning agent with a blend of 3 essential ceramides.
  • Reduces photodamage, repairs skin, and enhances smoothness and elasticity.
  • Offers skin moisturization and protection.
  • Restores the protective function of skin and scalp, improving lipid delivery.

Peptides

  • Functions as an anti-wrinkle, anti-aging, and skin conditioning agent.
  • Reduces cutaneous photodamage and repairs the skin.
  • Enhances skin smoothness and elasticity.

Aloe Barbadensis (aloe vera) Extract

  • Moisturizes, heals, and reduces irritation for improved complexion.
  • Effectively treats sunburns and cools damaged skin.
  • Provides antioxidant protection against free radicals.

Niacinamide

  • A vital Vitamin B-3 derivative, essential for skin health.
  • Builds keratin, maintaining skin firmness and health.
  • Supports the skin's ceramide (lipid) barrier for moisture retention.
  • Allantoin
  • A powerful moisturizing and hydrating agent.
  • Offers anti-aging benefits.
  • Boosts cell proliferation for healthier skin.

Sodium Hyaluronate

  • Deeply hydrates by attracting and locking moisture in the skin.
  • Provides effective hydration suitable for all skin types.
  • Minimizes the appearance of fine lines and wrinkles.

Centella Asiatica Extract

  • Soothes and repairs irritated skin.
  • High in antioxidants, stimulating collagen production.
  • Fights premature aging by protecting against environmental damage.
  • Delivers deep skin hydration.

Camellia Sinensis (White Tea) Leaf Extract

  • Possesses strong anti-inflammatory properties for the skin.
  • Acts as an antioxidant, protecting against environmental stressors like UV radiation and pollution.
  • Reduces signs of sun damage, including hyperpigmentation and fine lines.

All Ingredients.

  • Aqua, Aqua,Ethylhexyl Methoxycinnamate,Butyl Methoxydibenzoylmethane,Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine,1,3-Butylene Glycol,Diethylhexyl Butamido Triazone,Phospholipids,Ethylhexylglycerin, Caprylyl Methicone,PEG-12 Dimethicone/PPG-20 Crosspolymer, Dibutyl Adipate, Propanediol, Glycerin,Aqua,Butylene Glycol,Carbomer,Polysorbate 20,Palmitoyl Tripeptide-1,Palmitoyl Tetrapeptide-7, Ceramide NP,Ceramide AP,Ceramide EOP,Phytosphingosine,Cholesterol,Sodium Lauroyl Lactylate,Carbomer,Xanthan Gum,Phenoxyethanol,Ethylhexylglycerin,Aqua, Sargassum Fluitans/Natans Extract,Xanthan Gum,Pentylene Glycol, Aloe Barbadensis (Aloevera) Leaf Extract, Polysorbate 20, Phenoxyethanol, Menthone Glycerin Acetal, Allantoin, Sodium Polyacrylate, VP/Acrylates/Lauryl Methacrylate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Tocopheryl Acetate, Menthyl Lactate, Fragrance, Niacinamide, Centella Asiatica (Gotu Kola) Extract, Camellia Sinensis (White Tea) Leaf Extract, Sodium Hyaluronate, Aqua,Glycerin,Alcohol,Achyrocline Satureioides Flower Extract,Plantago Lanceolata Leaf Extract,Sodium PCA,Fabiana Imbricata Leaf/Stem Extract,Verbascum Thapsus Extract, CI 19140, CI 42090.
Best For
  • Skin Dry or dehydrated skin
    Oily or acne prone skin
    Sensitive skin
    Hyperpigmentation
Benefits
  • 1
    72 hr deep hydration
  • 2
    Enhanced skin barrier function
  • 3
    Strengthens skin elasticity and firmness
  • 4
    Anti-aging
  • 5
    Maximum protection from sun exposure with SPF 50+ PA++++

Hydrate and Protect

Others
Multi weight HA
72 hour hydration
Reduction is fine lines and wrinkles
Instant cooling effect
Superior sun protection

Frequently asked questions

What is a hyaluronic acid serum?

A hyaluronic acid (HA) serum is a lightweight, water-based skincare product. It contains hyaluronic acid, a molecule naturally present in the skin. The main role of an HA serum is to attract and retain moisture from the surroundings on the skin's surface, which helps to keep the skin hydrated and plump.

Hyaluronic Acid Serum Benefits:

  • Deep Hydration: A single hyaluronic acid molecule can hold up to 1,000 times its weight in water, delivering long-lasting moisture to the skin.
  • Anti-Aging: By deeply hydrating, the serum plumps the skin, reducing the appearance of fine lines and wrinkles. Consistent use also improves skin elasticity and firmness.
  • Improved Skin Texture: Regular application smooths rough patches and evens out skin tone for a softer, more refined complexion.
  • Strengthens Skin Barrier: Adequate hydration from HA reinforces the skin's natural protective barrier, increasing its resilience against environmental stressors like pollution.
  • Enhanced Radiance: Well-hydrated skin reflects light more effectively, combating dullness and imparting a natural, healthy glow.
What is Formulary Maison 72H Hydrating Hyaluronic Acid (multi-weight) with Ice Plant Extract Serum?

This is a high-performance hydrating serum designed for intense, multi-layered moisture. It goes beyond standard hydration by combining a multi-molecular hyaluronic acid (HA) complex with fermented ingredients like Ice Plant extract and Polyglutamic Acid (PGA) to replenish the skin's moisture at different depths.

What is "Multi-molecular hyaluronic acid" in 72H Hydrating Hyaluronic acid (multi weight) with Ice Plant Extract Serum and why is it better?

Multi-molecular hyaluronic acid (0.8 to 1200 Kda) is a blend of different HA molecules of varying sizes, designed to provide comprehensive and sustained hydration.
This blend works across multiple skin layers:

  • Surface Layer (1000-1200 kDa): Sodium Hyaluronate creates a protective moisture barrier against UV and pollution.
  • Mid Layer (~1100 kDa): Hydroxypropyltrimonium Hyaluronate enhances skin volume and delivers hydration to deeper layers.
  • Deep Layer (~100 kDa): Sodium Acetylated HA and Polyglutamic Acid penetrate to the dermis, improving elasticity and barrier function.
  • Core Layer (0.8-60 kDa): Hydrolyzed HA offers deep hydration and supports skin renewal.
    This multi-molecular approach offers superior and longer-lasting hydration compared to serums containing only a single molecular weight.
Why is daily sunscreen use important?

Daily sunscreen use protects skin from harmful ultraviolet (UV) radiation. These rays are present year-round, even on cloudy days, and can penetrate glass. Consistent use prevents long-term skin damage, premature aging, and lowers the risk of skin cancer.

How often should sunscreen be reapplied?

Reapply sunscreen approximately every two hours when outdoors, or more often if swimming or sweating. For daily indoor use, a morning application is often sufficient.

What is Formulary Maison advanced SPF 50+ PA++++ instant cooling sunscreen?

This is a multi-benefit skincare product formulated to protect your skin from sun damage while simultaneously providing potent anti-aging, hydrating, and soothing benefits. It’s enriched with French Aloe Vera 1%, Matrixyl 3000 peptide 2%, and Ceramides 2%.

What makes Formulary Maison advanced SPF 50+ PA++++ instant cooling sunscreen unique?

Unlike standard sunscreens, our formula combines robust UV protection with high-performance skincare ingredients. The potent blend of Matrixyl 3000 targets signs of aging, while Ceramides strengthen the skin barrier, and Aloe Vera soothes and calms the skin. This provides a comprehensive approach to skin health. Apart from that, it provides instant cooling against heat.

The Economics of Membership

  • Join now for an annual fee of ₹ 1̶0̶0̶0̶ 500 to access exclusive member prices.
  • No middleman. No retail mark-ups.
  • Our direct purchase and sales model passes savings back to consumers.
  • Average price reduction of 50-70% on all products with our membership program.
  • Our top members save up to ₹30,000* annually.

Membership Frequently asked questions

What is Formulary Maison membership?

As a member of Formulary Maison, you'll enjoy exclusive access to world-class premium products at significantly reduced prices. Our unique business model allows us to curate these high-end products, traditionally sold at premium market rates, and offer them to our members with discounts of 50-70%. With Formulary Maison, you invest in exceptional products without the unnecessary markups that define traditional luxury.

What are the benefits of purchasing a membership?

Our members gain unlimited access to the curated products, at significantly reduced prices. You can order as often as you want, with our most active members typically saving over INR 30,000 per year. Apart from this, we offer free shipping when you spend over Rs.500, anniversary gifts, exclusive offers from partner brand, offline city member events and discounted beauty stylist consultations.

How are we able to offer such low prices?

The inflated cost of luxury products, often 5-6 times their base price, is primarily due to expenses like high-end marketing, celebrity endorsements, premium packaging and retail markups, which increase the price of the product substantially. By utilizing a subscription based model and selling exclusively through our website, we bypass these traditional retail overheads, such as excessive inventory and multiple distribution layers. This streamlined approach reduces product costs for consumers.

How can I cancel my membership?

You can visit the membership section under your account and cancel the subscription at any time. However, the cancellation will only be effective if no product purchase has been made using the membership. In case a product has been purchased using the membership, refund requests will then be declined and your cancellation will become effective at the end of your current membership term.

Please read our membership terms for more detail.

How do we estimate the retail price for comparison?

Our estimation reflects the typical cost of a high-end product of similar quality and size of the compared product. Our benchmarking process involves evaluating each product against those from other luxury brands, considering factors such as formulation, ingredients, uses, claims, packaging, and standard beauty industry markups. We regularly audit these prices.

Do I get to choose my products?

YES! As a member of our club you can shop all the products currently listed on the website at any given time, all at our unbeatable member prices.

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